How To Launch A Product Via Messenger

Launching a product via WhatsApp has become a widely adopted strategy for businesses looking to reach their target audience in a more personalized way. With over 2 billion potential customers worldwide, WhatsApp offers a vast pool of potential customers for businesses to tap into. In this article, we will guide you on how to launch a product via WhatsApp, including the necessary process and best practices to ensure a successful launch.



To launch a product via WhatsApp, you will need to have a WhatsApp Business account. If you don't have one, you can sign up for it on the WhatsApp website. Once you have your WhatsApp Business account set up, you can start building a list of customers by sending them a welcome message or an introduction to your product.



Here are the important steps you can take to send a product launch message on WhatsApp:


Create a compelling product launch message: Before sending your product launch message, make sure it is concise and attention-grabbing. Keep it short and to the point, highlighting the key features and advantages of your product.

Use eye-catching visuals: WhatsApp supports the sending of images and other multimedia files. Use appealing visuals to showcase your product and make it more interesting to your customers.

Create a sense of urgency: To increase the likelihood of converting your customers, create a sense of importance by offering them a exclusive discount or promotion.

Use whatsapp web Business API: WhatsApp Business API allows you to send automated messages to your customers, including product launch messages. To use the API, you will need to integrate it with your existing communication system.

Use emojis and emojis modifiers: Emojis and emoji modifiers can be used to add a personal touch to your product launch message. They can also be used to highlight important information or create stress.

Best Practices


While launching a product via WhatsApp can be an effective marketing strategy, it is essential to follow best practices to avoid being flagged or limited by WhatsApp. Here are some best practices to keep in mind:


Segment your list: Segmenting your list helps you tailor your product launch message to specific groups of customers who are more likely to be interested in your product.

Use personalization: Personalize your product launch message by including your customer's name and relevant information about your product.

Keep it concise: Keep your product launch message concise and to the point, avoiding unnecessary information that may clutter your message.

Use clear and attention-grabbing CTAs: Clear and compelling CTAs (calls-to-action) can help your customers take the desired action.

Monitor and improve: Monitor your product launch campaign and optimize it based on the feedback and response you receive from your customers.

Tools for Launching a Product via WhatsApp


There are several options available that can help you launch a product via WhatsApp. Some of these options include:


ManyChat: ManyChat is a popular tool for creating and sending WhatsApp messages. It allows you to design and customize WhatsApp messages, including product launch messages.

Jaina: Jaina is a tool that allows you to automate messages your WhatsApp messages, including product launch messages. It also offers features such as communication, customer journey mapping, and statistics.

Otter: Otter is a tool that helps you design and send automated WhatsApp messages, including product launch messages. It also offers features such as customer journey mapping and analytics.

Launching a product via WhatsApp offers many advantages, including increased engagement, increased conversion rates, and better customer interaction. By following the steps and best practices outlined in this article, you can successfully launch your product via WhatsApp and reach your target audience in a more personalized and manner.